Why Us?

A family company established for 34 years. We make every part of your furniture in our own factory giving us complete quality control - and all guaranteed for 10 years!

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Book a free CAD design

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Home > Why Us?

Installing Quality Custom Furniture Since 1986

Birch Bedrooms started trading in 1986 in Leicester. Since then, the company has grown to become a renowned name to thousands of happy customers.

Mike and Carolyn Birch, the founders have been joined by sons William and Edward. Will has worked for the company since leaving university, and Ted joined after gaining experience elsewhere for a number of years.

The company has maintained a family-business ethos. We never use hard-selling tactics with our customers, and we always go the extra mile for them. It’s for these reasons that we receive so many recommendations and returning customers.

We pride ourselves on our customer service and are always mindful that our family name is being represented by our business.

Our business isn’t just our livelihood, it’s our passion. Here’s to another 34 years!

The Birch family, December 2019



Step by Step
Our simple step-by-step process means you can relax while the experts create your dream fittings.

Book a FREE design

Book your FREE home design. Our expert design visit is free and carries no obligation.


Our experts will work with you to design the perfect solution

We combine your ideas with our experience to show you how your room will look. Our incredible CAD software generates photo-realistic 3D images to show you exactly how your room will look


After your order, we survey the room again

Once you've placed your order, we'll arrange a quick site survey to double-check the measurements. This ensures that your installation runs perfectly.


Our team make your bespoke furniture in our state of the art factory

We combine traditional craftsmanship, state-of-the-art machinery, and top quality materials to make your perfect furniture. We deliver the furniture to your home using our own vehicles and drivers. No couriers are involved; Birch Bedrooms are in full control of the product from manufacture to installation.


Our professional craftsmen install your fitted furniture

Our fitters really care - they will respect and look after your home as if it was their own. Your installation will be clean and on schedule


Enjoy your new furniture with our 10-year guarantee

We guarantee our furniture for 10 years, and as a family business established for over thirty years it is a guarantee that really means something

Our Guarantee

We aim to offer unbeatable customer service and to always go the extra mile for our customers. We pledge to always be honest with you, and to treat you with dignity and respect. We offer incredible customer service, which is the bedrock of our company. Our fantastic reputation has been forged over many years and is precious to us. From design to installation, we will ensure that you have a fantastic experience with your purchase.

Our Guarantee

Built in our state-of-the-art factory

We moved into our purpose-built factory in 2002, having previously been based in Markfield, Leicestershire. We use a combination of high-tech software and machinery to manufacture our bespoke fitted furniture. We manufacture all items of furniture, including the doors, on-site; we do not buy anything in from third parties. We employ over 20 staff, most of whom are local to the factory. We use our own fleet of vehicles to deliver the furniture to ensure it’s handled correctly.

Our Process

Visit our showroom and factory today

 See our furniture in full size bedroom displays and tour our purpose-built factory

Book your FREE home design!

Enter your details in the form and we’ll call you to discuss your request. Alternatively, you can contact us directly via the contact details below.

T : 01530 830029

E : info@birchbedrooms.com

Book a free CAD design
General Enquiry
Book a free CAD design
General Enquiry

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