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Quality Furniture, wide choice and great value. No pushy salesman, just expert design, manufacture and fitting

  01530 830029

Telford Way, Coalville, Leicestershire. LE67 3HE


Birch Bedrooms


Betula is the retail brand name of Birch Fitted Furniture. We are a family business started by Mike Birch in 1986. Starting from a small unit in Leicester, we have grown over the years and now occupy our own 22,000 square foot factory in Coalville, with a workforce of twenty one. Along with essential traditional skills, we embraced computer design and manufacturing technology as it came along, and have continued to invest and develop new methods to ensure the highest precision and standards. We finish most our furniture with a flexible vinyl laminate, which ensures perfect colour matching throughout and a beautiful, durable finish.

Our most recent acquisition was a third £100,000 plus CNC (computer controlled) router installed for cabinet manufacture to replace the oldest of our three CNC routers.

We make and install made to measure bedrooms, home offices and kitchens in the Leicestershire, Nottinghamshire and Derbyshire area. In addition we supply trade customers all over the UK from the Channel islands to Aberdeen which gives us the economies of scale and buying power that enable us to offer tremendous value for money.

In case you were wondering, Betula is the latin name for the Birch tree!

Free  CAD Design

We can design your bedroom in your own home, or you can bring your measurements to our showrooms where our designers will show you how your room could look using our photo-realistic computer design software. You can also email your room sizes to us for a  design and quote, or we can even link to your PC at home so that you can see your design appear as you chat to our designer! Of course we will always confirm your measurements with a survey before we make your furniture.

As well as our Leicester showroom, we have a large new showroom at our Coalville factory, where you can also see how we make your furniture. We have lots of free parking, and are open 8.30 - 5.00 pm Monday to Frid

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We make every part of your furniture including the doors